Lucidpress Intro Videos
We needed short, punchy videos that we could send to prospective clients that would introduce them to Lucidpress and the advantages of our product. The idea was to make them fast and engaging.
Script and VO by Michelle Drennan
The Lucidpress Marketing team is small and scrappy, we don’t have all the time and resources to work with. So while we couldn’t do a full video shoot, we could do a a motion graphics piece. A great trick was to slow down the frame rate to 12fps which gives it a more animated feel and the jitter ads more energy. Overall, the finished product betrays the small amount of time and resources we could allocate to this project.