Scott Talbot /  Art Direction and Design
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Lucidpress | Visual Identity

Lucidpress | Visual Identity

Lucidpress | Visual Identity

Lucidpress, a Lucid Software product, is a browser based design and brand management platform. It was in desperate need of a visual identity refresh.

The unique challenge for this project was to update the visual identity while still keeping the original logo and green.

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The Old Look

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 Old Branding